Why your brand needs a ‘vibe’ (not red and green) this holiday season
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season shows how much consumers want campaigns that feel real, useful and culturally aware. The same forces are reshaping real estate marketing, where value, emotion and clarity matter more than ever.
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Rep. Eric Swalwell sues Pulte, FHFA, Fannie Mae and Freddie Mac
One of four Democrats subjected to criminal referrals by Pulte, Swalwell claims FHFA director "exercises unchecked control" over the mortgage giants and has abused his position by scouring their databases to concoct unfounded accusations of mortgage fraud.
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Homebuyers came out in force last week, and rates are trending down
Applications for purchase mortgages hit a seasonally adjusted 2025 high last week, with FHA, VA, and USDA applications for less pricey homes driving the surge.
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After failed NAR vote, brokerages beef up referral disclosures
After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own.
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The most iconic house in Los Angeles is now for sale
The Stahl House is perched above the city in the Hollywood Hills, and it's one of California's most famous pieces of architecture. It can be yours — for a hefty sum.
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October was another slow month for pending home sales
New data shows that pending sales were down in October. The West was especially hard hit, though one region eked out a strong performance.
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More MLSs are moving to provide non-Realtors with access
"Maybe it’s time." In the wake of a recent change by the National Association of Realtors, more multiple listing services may explore ways to provide access to non-Realtors.
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Why I’m still grateful to be a real estate professional
As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others.
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From near collapse to $5B in sales: The big switch this broker made
On this episode of Real Estate Insiders Unfiltered, 43-year veteran Phillip Cantrell gets candid about his growth journey, from losing half his agents to building a brokerage of 2,000 agents in multiple states, with nearly $5B in annual sales.
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