Roomvu CEO on the new era of AI marketing in real estate
Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.
Read moreHow to adjust your approach for different buyer personalities
Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.
Read more7 ways to take a landing page from lead killer to conversion machine
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
Read moreGoogle expands home listing ads. How can agents participate?
Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.
Read moreThe real estate trap I built for myself, one yes at a time
For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.
Read moreNew agent, phantom buyers and the career-ending consequences
A California agent created three fake offers to keep a luxury listing from expiring. Troy Palmquist and Summer Goralik look at how the scheme unraveled in their latest True Crimes of Real Estate episode.
Read moreA record 20% of house hunters looked to relocate in Q1
A record share of U.S. house hunters looked to leave their home metro in the first quarter, Redfin found — and the data reveals which markets are still drawing movers and which pandemic boomtowns are losing them.
Read moreWe can’t be bought, and we won’t be bullied
Inman does not work for the biggest brokerages, the loudest portal or whoever is writing the largest check this quarter. We work for the agents and brokers.
Read moreStop trying to predict the housing market. Start building a business that lasts.
After more than 20 years of experience in the real estate industry, I’ve seen more predictions than I can count. And today, agents are surrounded by questions about what’s going to happen. Will interest rates go down? Will inventory open up? How will AI impact operations? What part of the cycle is this? These are […]
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